Website Improvement Ideas via Google Analytics

Awesome Co. Web Design

Website improvement ideas may be plentiful in your mind, or maybe you are struggling to come up with some. Google Analytics can help you identify which areas of your website need attention, so you can focus on specific sections of the website instead of the entire thing.

It’s easy to install Google Analytics on your website. Google Analytics is not the only tool that can give you insight into what is happening on your website, but it is widely used, provides great deal of information, and is free. You will have a lot of statistics at your fingertips, but data can difficult to interpret, especially in context of generating website improvement ideas. We can help you set up, manage, and interpret Google Analytics and provide you with a list of website improvement ideas to act on. Better yet, we can take it a step further and work on implementing those website improvement ideas, so that you don’t have to even worry about it.

Website analytics go beyond the number of unique visitors, page views, and bounce rates. Those are, of course, good metrics, but that’s just scratching the surface. A lot more insights can be gained by looking at which pages serve as good entry points, how people are finding your website, what devices they are using to access it, what path they take through the website, and where they decide to leave your website.

Going beyond that, it’s possible to track specific actions on the website, such as button clicks, file downloads, and scroll depth. Maybe people are not clicking on that call to action because it’s too far down the page and most visitors give up before they even see it? So the call to action may be effective, but it’s location on the page isn’t. By using Google Analytics we can identify that as one of the website improvement ideas for you.

The whole purpose behind gaining this deeper insight can help us help you create a more effective website. A more effective website will attract more visitors, it will keep them around longer, and it will convert better. There are many factors that make a website perform well, and if you don’t measure it, you may not be able to come up with some crucial website improvement ideas and act on them. And to really fine tune your website, the combination of Google Analytics with split testing comes in very handy.