Colin Basran for Mayor
Awesome Co. helps bring new ideas to Kelowna City Hall
A one term city councillor was up against an opponent with considerably more experience for the top job at the Kelowna City Hall. This was not going to be an easy race and everyone involved knew it and wholeheartedly understood the challenges ahead. But what Colin lacked in political seniority, he made up for in his vision, character, and ability to recruit the right people. We developed the look, feel, and messaging of the campaign and executed the digital promotion strategy. Along with the election signage and the ground strategy, we created a number of videos to address various issues in the race and used social media to target very specific audiences with appropriate messages. The result was a 21 point win and the youngest Mayor in Kelowna’s history.