Functional Graphic Design
Where intelligent layout, modern aesthetics, and captivating graphics increase sales
Take a moment and think about your favourite product. Why do you like it? Why do you prefer over other products? What is your emotional attachment to it?
You see, we humans connect with genuine experiences. We crave the ‘real deal’. The texture of life. But what makes two seemingly similar experiences feel so different? Have you ever thought about what triggers the “it doesn’t feel right” gut response to a product, service, or even a person you just met? Visual communication is one of the most important aspects of your brand and it should tell your story. If you want your clients to truly connect with your company you have to engage their senses. You have to show them why you are different. Despite what some might claim, you can’t cheat your way into their hearts and minds.
A professional graphic artist understands the complexity of emotions involved in these interactions, embraces your unique story, and uses her skills and knowledge to translate your story into functional designs. Good graphic design cannot be automated; it cannot be done by a machine. Can you run a marathon in your purple Crocks? At best, a loop around the block. Each of us has a unique story to share and functional design (or custom fit running shoes) must reflect that. We do not offer boilerplate designs or templates. What we do offer is an opportunity to creatively tell your story in a way that will speak to your customers, so that buying from you “feels just right.”
You are likely aware of alternatives to hiring a professional graphic designer. You can hire a freelance graphic designers, your friends’ nephew, or try out one of many magically cheap online outsourcing websites.
What are some potential pitfalls with those options? It comes down to how much you value your time and brand consistency.
We do know some great freelance graphic designers who produce great work and manage it effectively. But being a freelance graphic designer demands tremendous discipline and a wealth of experience to produce high quality products consistently. If you work with an average freelance graphic designer, then you might as well work with your friend’s nephew or the nice Eastern European graphic designer from that outsourcing website.
You see, we can’t blame these folks for crowding the graphic design space. A graphic designer or an entrepreneur sees the rates charged for graphic design by marketing companies and thinks that they can become a freelancer themselves and charge half the cost, or build a system to find other freelancers charging even less and pocketing the difference. And to you – the customer – it all looks the same under the ‘Graphic Design’ banner. And why should you think otherwise? After all, you would have be one of us to know what it takes to produce functional graphic designs, on time, and on budget, consistently.
Far too many start-ups, and even established businesses, try to save money by seeking cheaper alternatives thinking that all graphic design is the same. When you are matched up with a quality freelancer or an offshore graphic designer and everything works out, it’s magical – you get great designs at an unbelievable price. But when it doesn’t, you are left with a useless, meaningless, and irreparable product that needs to be redone from scratch, taking up a lot more time and costing you more in the end. Unfortunately, 8 times out of 10 you are far more likely to experience the latter.
You see, we can’t blame these folks for overwhelming the professional graphic design space because our customers are often unaware of what it takes to produce quality, effective, and timely work consistently. Far too many start-ups and even established businesses try to save money by seeking cheaper alternatives, which encourages more people to get into the space. When you are matched up with a quality freelancer or an offshore designer and everything works out, it’s magical – you get great designs for a low price. When it doesn’t, you are left with a useless, meaningless, and irreparable product that needs to be redone from scratch, costing you more in the end. Unfortunately, you are far more likely to experience the latter.