Online Advertising

Are you part of the conversation? Or are you still wondering what’s going on? It is absolutely and unequivocally the best way to get your message out.

Unless you’ve been living under a rock, you are probably aware of how the internet transformed the advertising industry. Gone are the days of blasting your message out of a shotgun, unless you have deeper pockets than some Caribbean countries. And even then the results can be dubious.

Facebook, Google, other Social Networks, and a plethora of other services have been collecting information on the users of the internet for nearly two decades. The result is an enormous aggregate of data profiling different users, their tastes, references, habits, buying behaviour, and many other touch points. And while individuals are unique, populations are highly predictable, which makes them easy to profile. Now various online services are monetizing this data by letting you communicate to virtually any customer group or segment that you can imagine at various stages of the information gathering or buying cycle. And best of all, the results are immediate and adjustments can be at a moment’s notice with real time data to drive those decisions.

Welcome to the 21st century. We have tools at our disposal that ‘Ad Men’ of the past would drool over. The ability to target people as they are searching for a way to deal with the problem your product can solve. Or the ability to target people based on hundreds of metrics, from the basics like age, gender, and location to incredible specifics like association with a particular group, political inclination, level of education, tastes in music, and many others. This is a fast changing environment and we can help you navigate the turbulent waters of digital advertising with grace and ease. You can spend a little or you can spend a lot, but regardless of the amount spent, right now is the best time to be marketing your company, product, or service.